Hello and welcome !

I am Professor of Marketing and Associate Dean for the Ph.D. Program at ESSEC Business School, near Paris, France.

I am also President-Elect of the European Marketing Academy (EMAC), Founder of DECISIVE SYSTEM (a European fundraising analytics company), and Vice-President of DecisionPro inc. (a U.S.-based marketing analytics software company).

I’m passionate about marketing analytics and artificial intelligence, especially as it applies to fundraising analytics, direct, and digital marketing. I am a teacher, a researcher, a consultant, a business developer, and even a software architect, depending on the time of day (or night).

In terms of research and publications, our work has been published in Journal of Marketing Research, Marketing Science, Management Science, Information Systems Research, International Journal of Research in Marketing (Jan-Benedict Steenkamp Award for Long-Term Impact, and Emerald citation excellence award), etc. I am a member of the editorial review board of the International Journal of Research in Marketing (IJRM) and the Journal of Interactive Marketing.

My teaching focuses on data-driven marketing decision-making, marketing analytics, and artificial intelligence. I have developed a MOOC on marketing analytics with Coursera, and have won the Marketing Beast Teacher Award at ESSEC.

As a personal note, I was born in Belgium in 1973, and my native language is French.