Research and Publications
Books
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Lilien, Gary L., Arvind Rangaswamy and Arnaud De Bruyn (2007), Principles of Marketing Engineering, Trafford.
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Articles
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Kayande, Ujwal, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy and Gerrit H. van Bruggen (2009), "How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations," Information Systems Research, 24(4), December, 527-546.
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De Bruyn, Arnaud, Gary E. Bolton, "Estimating the Influence of Fairness on Bargaining Behavior (2008)," Management Science, 54(10), October, 1774-1791.
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De Bruyn, Arnaud, John C. Liechty, Eelko K.R.E. Huizingh and Gary L. Lilien (2008), "Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids," Marketing Science, 27(3), May-June, 443-460.
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De Bruyn, Arnaud, Gary L. Lilien (2008), "A Multi-Stage Model of Word of Mouth through Viral Marketing," International Journal of Research in Marketing, 25(3), September, 143-225. This paper won the IJRM Best Paper Award 2008.
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Liechty, John C., Duncan K.H. Fong, Eelko K.R.E. Huizingh and Arnaud De Bruyn (2008), "Hierarchical Bayesian Conjoint Models Incorporating Measurement Uncertainty," Marketing Letters, 19(2), 141-155.
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Kamakura, Wagner A., Jose Afonso Mazzon and Arnaud De Bruyn (2006), "Modeling Voter Choice to Predict the Final Outcome of Two-Stage Elections," International Journal of Forecasting, 22(4), 689-706.
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Conference Proceedings
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Verhaert, Griet, Arnaud De Bruyn, and Dirk Van den Poel (2010), "Assessing the Negative Impact of Competition in Direct Mail Fundraising," in Proceedings of the 2010 Direct/Interactive Marketing Research Summit, San Francisco: Direct Marketing Education Foundation.
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De Bruyn, Arnaud, Sonja Prokopec (2010), "Optimizing Donations with Individually-Tailored Donation Grids: An Econometric Model of Compliance and Generosity," in Proceedings of the 37th EMAC Conference, Suzanne C. Beckmann and Torsten Ringberg (Ed.), Copenhagen: European Marketing Academy.
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Althuizen, Niek, Berend Wierenga, Gerrit Van Bruggen and Arnaud De Bruyn (2010), "Marketing Management Support Systems: When Help is not Recognized," in Proceedings of the 37th EMAC Conference, Suzanne C. Beckmann and Torsten Ringberg (Ed.), Copenhagen: European Marketing Academy.
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Prokopec, Sonja, Arnaud De Bruyn (2009), "The Impact of Anchors on Donors' Behavior: A Field Experiment," in Proceedings of the ACR Annual North American Conference, Margaret C. Campbell, Jeff Inman, and Rik Pieters (Ed.), Pittsburgh: Association for Consumer Research.
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De Bruyn, Arnaud, Sonja Prokopec (2009), "When Asking for More Leads to Getting Nothing: the Impact of Anchors on Donor's Behavior," in Proceedings of the 38th EMAC Conference, Jean-Pierre Helfer and Jean-Louis Nicolas (Ed.), Nantes: European Marketing Academy.
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De Bruyn, Arnaud, Nathalie Tramonte (2008), "How to Profile your Customers Using Collaborative Database Profiling: an Application to Age Estimation," in Proceedings of the 37th EMAC Conference, Keith Perks (Ed.), Brighton: European Marketing Academy.
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De Bruyn, Arnaud (2006), "Short-Term Impact, Long-Term Doom: The Paradox of Optimizing the Number of Solicitations in Direct Marketing Fundraising," in Proceedings of the 35th EMAC Conference, George J. Avlonitis, Nikolaos Papavassiliou and Paulina Papastathopoulou (Ed.), Athens: European Marketing Academy.
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Kayande, Ujwal, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy and Gerrit Van Bruggen (2006), "The Effect of Feedback and Learning on Decision-Support System Adoption," in Proceedings of the 35th EMAC Conference, George J. Avlonitis, Nikolaos Papavassiliou and Paulina Papastathopoulou (Ed.), Athens: European Marketing Academy.
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Kamakura, Wagner A., José Afonso Mazzon and Arnaud De Bruyn (2006), "Predicting the Final Outcome of Two-Stage Elections with a Voter-Choice Model," in Proceedings of the 35th EMAC Conference, George J. Avlonitis, Nikolaos Papavassiliou and Paulina Papastathopoulou (Ed.), Athens: European Marketing Academy.
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De Bruyn, Arnaud, Gary E. Bolton (2005), "Predicting Bargaining Behavior When Money Is Not All That Matters: The Role of Fairness Considerations in Shaping Price Agreements," in Proceedings of the 34th EMAC Conference, Gabrielle Troilo (Ed.), Milano: European Marketing Academy.
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De Bruyn, Arnaud, C. Lee Giles, David M. Pennock (2004), "Offering Collaborative-Like Recommendations When Data Is Sparse: The Case of Attraction-Weighted Information Filtering," in Lecture Notes in Computer Science N°3137, Proceedings of the Third International Conference on Adaptive Hypermedia and Adaptive Web-Based Systems, pp.393-6, Paul De Bra and Wolfgang Nejdl (Ed.), Eindhoven: Springer-Verlag.
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De Bruyn, Arnaud (2003), "Will They Listen Anyway? Viral Marketing and the Effectiveness of Unsolicited Online Word-of-Mouth Referrals," in 2003 AMA Educators' Conference Proceedings, Vol. 14, R. Bruce Money and Randall L. Rose (Ed.), Chicago: American Marketing Association.
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De Bruyn, Arnaud, John C. Liechty, Eelko K.R.E. Huizingh and Gary L. Lilien (2003), "Offering Online Recommendations to Impatient, First-Time Customers with Conjoint Based Segmentation Trees," in Proceedings of the 32nd EMAC Conference, Michael Saren and Alan Wilson (Ed.), Glasgow: European Marketing Academy.
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Working Papers
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Kayande, Ujwal, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerritt Van Bruggen (2006), "The Effect of Feedback and Learning on DSS Evaluations," in ERIM Report Series Research in Management (ref. ERS-2006-001-MKT).
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Kayande, Ujwal, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerritt Van Bruggen (2006), "The Effect of Feedback and Learning on DSS Evaluations," in ISBM Working Paper Series (ref. 2006-1).
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De Bruyn, Arnaud, John C. Liechty, Eelko K.R.E. Huizingh and Gary L. Lilien (2005), "Offering Online Recommendations to Impatient, First-Time Customers with Conjoint Based Segmentation Trees," in MSI Working Paper Series (ref. 05-103).
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De Bruyn, Arnaud, Gary L. Lilien (2004), "A Multi-Stage Model of Word of Mouth through Electronic Referrals," in eBRC Research Paper Series (ref. 2004-02).
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De Bruyn, Arnaud, Gary E. Bolton (2004), "Predicting Bargaining Behavior: Out-of-Sample Estimates from a Social Utility Model with Quantal Response," in ISBM Working Paper Series (ref. 2004-1).
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