I am Professor of Marketing at ESSEC Business School, near Paris, France, and currently Head of the Marketing Department. My research interests, teaching experience and consulting practice are at the frontier of marketing, operations research and information technologies, particularly in the domains of:
- Customer Relationship Management (CRM)
- Database and Direct Marketing
- Marketing Engineering
I am also Associate Program Director for the Marketing Engineering program and Visiting Research Scholar at the Institute for the Study of Business Markets (Penn State University).
In terms of research and publications, our work has been published in Marketing Science, Management Science, Information Systems Research, International Journal of Research in Marketing (best paper award 2008), and a few others. I am a member of the editorial review board of International Journal of Research in Marketing (IJRM), Journal of Interactive Marketing and RAM.
Finally, I have a 14-year experience in the nonprofit sector, period over which I have worked with more than 30 nonprofit organizations to optimize their direct marketing fundraising through better segmentation, targeting and donors' lifetime value analysis.
As a personal note, I was born in Belgium in 1973, and my native language is French. My wife Axelle has founded île aux trésors, an Internet startup. We have had a girl (Elise) in October 2002, and a boy (Clément) in January 2004.
For academic business:
ESSEC Business School
Avenue Bernard Hirsch
95000 Cergy, France
+33 (0)1 34 43 32 46
For personal business:
Rue de l'Enclos, 35
4432 Alleur, Belgium
+32 (0)473 66 00 41